In 1989, Jane, a new mom, joined with a friend and came up with an
idea that would change the world for the better. Fed up with the plastic
bags they kept getting from their dry cleaners, they stopped using them.
Instead, Jane wanted to "reuse", so she grabbed an old garment bag and
THREW HER DIRTY CLOTHES INSIDE IT AND TOTED IT TO THE DRY CLEANERS...
But the garment bag was not quite right for her needs. So she put a drawstring on the bottom and a zipper in front and made the bag out of extra-sturdy, 100% cotton. Jokingly, as she started "reusing" the bag, she called herself a Reusenik, and the bag she created became a Clothesnik. The rest is Herstory...
Her company took off and she was heralded by the media for her new invention. But, her new family, now including three little girls, came first. Plus, the world was not quite ready to go green in the way Jane needed to make her company a true success. So, she closed up shop and began raising her family.
Nineteen years later, Jane watched as people around her started talking about reducing their carbon footprint and finding ways to "go green". Jane smiled to herself. She had a very simple way to improve things and make it very easy to change their lives for the better.
Today, Jane's company, Reuseniks, sells the Clothesnik all over the world. Her reusable bag has been purchased in large numbers by corporations wishing to deliver a message of eco-friendliness, by dry cleaners eschewing those awful plastic bags and catering to the true needs of their customers, by top fashion boutiques and fashion designers and by individuals seeking a better way.
And Jane's "family", including her novel and altruistic invention, are all doing well.